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Marketing University Chats: Office Hours, Networking & More

Where, when and how you market university events will vary based on the goal of your event.

Successful events for universities are typically those that are built into university programming and complement efforts already happening on or off campus.

Building a campaign of events will give your initiatives more exposure and the potential to grow over time. Be sure that the focus is clear for each event and that you’re explaining how the event will work to maximize adoption and understanding of your online event program. Popular and successful event themes include:

      • Resume and/or LinkedIn Review
      • Student to Alumni Networking -
        • Eg: Engineering: Students chat with Alumni in the Field
      • Mentorship
      • General Networking by Industry and/or Region
        • eg. Mobile Meetup
        • eg. Working Lunch
        • eg. Virtual Happy Hour
      • Career Coaching: Interview Tips, Career Paths and Coaching
      • Admissions (Undergraduate or Graduate)
      • Post-conference Networking
      • Career Fairs (multi-organization events, can also act as a source of revenue)
      • Career Fairs (open house) partnership with one company across multiple job types
        • eg. ACME Corp & ABC University Open House
        • Land a job in Sales, Finance or Engineering!

Creating events as a series makes it easier to market with other events in university programming and get participants excited to attend. Using information from previous events like positive survey comments, number of chats or number of attendees in your marketing and on the landing page event will also increase interest in events.

Draw participants in with simple and clear messaging. "Chat with others live --- all online and from the convenience of your own desk!" Sometimes participants don't initially grasp the concept of online/virtual just in the title of the event, and we encourage you to directly state this idea in your marketing emails. Mentioning that the event is free is always a great touch in promotion.

Market to Students:

  • Social Media
    • Twitter (Use multiple accounts to promote: main school account, school administrators or influencers, sports teams etc)
    • LinkedIn
    • Facebook (Use Facebook student groups as well)
  • School Websites
  • Event Calendars
  • Dedicated or targeted email blasts
  • Newsletters
  • Student Associations
  • Clubs/Groups
  • Flyers/banners around campus
  • Popular gathering points
    • Eg. canteen/cafeteria
    • festivals
  • In-person events
  • On-campus newspapers

 

Market to Alumni:

    • Social Media
        • Twitter (Use multiple accounts to promote: alumni association, school administrators or influencers, sports teams etc)
        • LinkedIn
        • Facebook (Use Facebook student groups as well)
    • School websites
    • Event Calendars
    • Dedicated of Targeted Email Blasts
    • Newsletters
    • Alumni associations
    • Chapter groups
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