Exhibitor FAQs and Best Practices

This article is intended for Account Adminstrators whose events will host Exhibitors.
 Available in the Expo event types.
 Exhibitors in multi-organization events often have questions before registering. We've compiled their FAQs so that you can stay ahead of the curve during your sales process and when following up.

 Use the attached documents to customize the language and branding for your event.

Exhibitor FAQs

How does the event work?

Once you register, you will be emailed a link to build your booth using a very simple booth building template. The booth will be a great branding opportunity, where you can include information that will be shared with participants, such as your logo, mission statement or company profile, open opportunities, videos and more.

On the day of the event, you and other representatives from your team will login, and engage in one-on-one chats with participants who are waiting in line to speak with you. When you're chatting, you'll see a snapshot of each participant’s profile and view his or her resume, so you can quickly determine if he or she is a good fit. After each conversation, you’ll rate the participant, take notes, email the participant right away or forward their information to a colleague.

All of your chat transcripts, ratings and notes will be saved on the platform for your review. Also, we’ll send you a comprehensive report after the event in .csv format. This file will include all registrant information (whether or not they attended the event, and regardless of whether your team connected with them) and a list of all connections your team made during the event, ratings.

Who are the participants?

The event host will determine who can participate and may include but not limit event access to their organization members. The earlier you register, the more exposure your company and opportunities will get in marketing to potential participants and you’ll be able to make the most out of your event!

What kind of technology will I need to participate?

Brazen’s platform is in the cloud, so there are no are no plugins, downloads, or clunky software requirements. All that you need to participate in an online career fair with Brazen is a computer, tablet or smartphone with internet connection. We recommend that you have the latest versions of Firefox, Safari, Internet Explorer, or Chrome.

How long is the event?

Most events are 3-4 hours long and held during business hours, but the time may vary from event to event. Your sales representative can give you details for the specific events you’re interested in participating in. The length and time of the event are designated to fall during convenient hours for all participants involved!

How will the events be advertised for these events?

The marketing strategy for each event is built around the goals and audience of the event. Typically, events are promoted through targeted email marketing, which has proven to be effective for event hosts with tens of thousands of participants in their database. Event hosts leverage other outlets such as newsletters, social media, and their website to promote as well.

The organization hosting your event will do the bulk of the marketing for each online event. We do however encourage exhibitors to market through your channels as well. It's a great opportunity to easily meet and connect with attendees and the more exposure the better! If you have any questions about marketing specifics, please check with your event host or you can contact Brazen support at


Will there be training available for my team?

Yes! In addition to the employer training video we have available to you and your team, we hold live demos and training every Tuesday afternoon that you are welcome to attend. We’ll send the details once you register.

What is SmartQueue and how does it create value to my event?

SmartQueue is a feature that allows you to post up to 7 opportunities (jobs, internships, programs etc) in your booth and add up to 5 qualifying questions for each opportunity. When a candidate gets in line to chat one-on-one with you, they'll select the opportunities and then then be asked to answer your 5 qualifying questions. Those with the best responses will be moved toward the front of your line. It helps recruiters utilize their time by matching recruiters with the most qualified candidates.

Can I direct SmartQueue to connect attendees with specific representatives staffing my booth?

At this time, you cannot direct attendees to chat with specific representatives within your booth. Currently the way participants are paired with representatives within your booth are in a “roulette” format. However, SmartQueue will move the best matched participants to the top of your queue. There is a forward feature within the platform located on the rating screen as well as in your History where you can “forward” the participant and all of their information to a colleague that might be better suited to follow up with next steps.

Is there live technical support before, during, and after events?

Yes! Our customer success team is on call during every live event to support through email or phone to all users. We also recommend visiting our support site: As an exhibitor, you will have access to dedicated our dedicated support team through for any questions before, during or after the event.


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