To set you up for marketing success, we've compiled a few articles that will help you evolve your strategy.

Marketing for Non-Marketers: 3 Quick and Dirty Survival Tips - Brazen

• Reach your audience
• Create great content
• Track, measure, test and optimize

How to Get More People to Register For Your Next Event - Hubspot

• Press Release
• Video marketing
• Creating striking custom images
• Social
• Email
• CTAs
• Influencers
• Paid

101 Landing Page Optimization Tips - Unbounce

• Keep it relevant and targeted
• Cut down on the text to minimize reading
• Use the 5 second rule
• Share social proof
• Provide a consistent experience
• Use bold titles
• Cross promote events
• Make CTAs clear and unambiguous
• Know your audience
• Experiment with different media types

Hubspot