You have a lot of options for marketing to your exhibitors. Below are some of the main ways you can market and sell your event:
- Send dedicated email blasts to your current customers (i.e. employers or schools), and also reach out to new ones.
- Contact associations that have exisiting relationships with potential exhibitors for your event.
- Advertise on your own websites.
- Share the event at in-person fairs that you already host.
- Launch a social media push (LinkedIn, Twitter, Facebook)
- Make phone calls! If this is your first time marketing your event, it may take that extra touch to help your exhibitors learn about this new exciting concept of an online fair.
In short --- be creative about how you’re advertising your event. Use websites, social media, email marketing, partners and other outlets - exhaust every resource at your disposal to ensure you’ve done everything you can to help make your event a success.
Emphasizing the Value of Online Events to Potential Exhibitors
If this is your first time marketing your event, it may take that extra touch to help your exhibitors learn about this new exciting concept of an online fair. Below are some simple pitch examples that can quickly establish the value of participating in an online event. You can also view additional marketing collateral and resources here.
Example pitches for emphasizing the value of participating in an online event.
- Brazen's online platform has taken event based engagement and made it mobile, scalable and affordable.
- Participation lets your company attract the quality talent you want and connect them in chats with you and your team.
- The candidate engagement platform gives you what you need: a way to facilitate conversations with quality talent in mass and helps you open doors with candidates that no ATS will.
- Right now you don’t have a way to start conversations with quality candidates in mass, and you need one. Trying to do it individually through staffing agencies and LinkedIn emails will not even make a dent in your strategy.
- Today the only way to find the best talent is to spend a ton of money on outsourced recruiters. Instead, you can put together creative new hiring initiatives, like participation in online engagement events, which have the ability to scale and take little time to implement.