Believe it or not, emails are here to stay. Emails are consistently the top performing channel when promoting in-person or online events for your alumni and students. Think about it, emails provide a direct link between you and the place many of your participants spend the majority of their time: their inboxes.

Knowing what to say, from subject lines to the email body, however, can be quite a challenge. Make sure your emails are opened, click-through rates are high, and your event is a success with these suggestions.